Hello,
No Jiggery is a company of one. It's small on purpose. Born because I believe digital things should make life easier.
15+ years challenging the status quo
I’ve worked across government, tourism, education, not-for-profits and commercial organisations.
My background spans digital strategy, user research, UX, analytics, SEO, interface design, marketing and business analysis, which means I’m just as comfortable talking to executives as I am sitting with users to understand where things are going wrong.
I’ve learnt that less is more, the complex can always be made simple and users are full of surprises.
How I work
I’m naturally curious, so I ask a lot of questions. I’ll advocate for your users. I’ll find the right problems.
The best projects are collaborative, so I work alongside you and your team. I won’t disappear behind a polished presentation and reappear six weeks later with a thick report that no-one has time to read.
Honest conversations. Shared
understanding. Practical decisions.
If something isn’t working, I’ll tell you. If I don’t think a particular approach is right, I’ll explain why.
And if I’m not the right person for your project, I’ll say that too. No Jiggery.
Why No Jiggery?
No jiggery-pokery, no smoke and mirrors, no pomp and circumstance, no flashy pitch or over-the-top solutions
Just straight-talking, honest conversations that deliver a digital strategy grounded in what your users need and what your organisation is trying to achieve.
Every project starts with a conversation
No charge and no obligation. Following that, there’s usually two ways to get started.
A structured expert review of your existing website or product, measured against established usability principles and informed by 15+ years of experience.
I’ll show you where the friction is, why it matters, and what to fix first, in a written report you can share with your team. Once you’ve read it, we’ll get on a call and talk it through.
Best when you know something isn’t working and need a clear, external view on how you stack up right now.
A brief, often critical research phase, scoped after our first conversation and quoted at a fixed price.
This one goes deeper. I’ll talk to your users to understand what they’re actually trying to do, look at what your data says, and work with you to understand the commercial pressures behind the brief.
You’ll get findings, a prioritised roadmap, and a costed estimate for what comes next.
Best when the obvious fixes haven’t worked, or you’re about to spend real money and can’t afford to guess whether you’re solving the right problem.
Once we have clear direction and an informed plan, you can choose a fixed price project or fractional arrangement.
A research-backed plan, scoped from what we’ve already learnt, so you know what you’re getting and why.
Research, strategy, UX, design, or a combination, depending on what the problem calls for.
Best when you need certainty on budget and we have a fully scoped, confident plan based on an agreed upon strategy.
Ongoing digital experience expertise as part of your team, without the commitment of a full-time hire.
We agree the level of involvement that makes sense for your organisation, and I stay close to the work, helping you prioritise, make decisions and move things forward.
Fractional arrangements suits organisations with a steady stream of digital work that needs experienced digital thinking and leadership, but doesn’t need another full-time person on the payroll.
Best when you need ongoing digital expertise and/or leadership as part of your team for a set period.
And if you don’t want to move to the next level, that’s ok too. ‘Getting started’ options stand on their own, and neither commits you to anything further.
Things I care about
I could write a book. But I’ll keep this brief. Aside from making the internet less frustrating, I have a special interest in two things:
- improving digital experiences for older people.
- working with organisations who exist to help people, help the planet or challenge the status quo.
The second point is self-explanatory, so here are my thoughts on the first:
Almost every developed country has an ageing population, yet we continue to build digital services that assume everyone is confident with technology, has perfect eyesight, can remember passwords and understands the language we use.
We assume everyone has an email address, computer and a printer. It’s time we stopped making so many assumptions.
Our seniors aren’t stupid, but we often make them feel that way.
Whether it’s booking healthcare, managing insurance, accessing government services or staying connected with family, digital has become part of everyday life. When those experiences are confusing, frustrating or inaccessible, the consequences can be debilitating for the people we created them for.
One day, that’ll be you and me.
Designing for older people isn’t about creating a separate experience. It’s about creating a better one. When we reduce friction for the people who find digital hardest, everyone benefits.
That belief shapes every project I take on.
