Digital experience services
Accessible digital design & systems
A compliant, accessible brand that works for everyone, everywhere. Practical and documented.
Inclusive design & design systems
If your brand guidelines were built by a print designer, you’re not alone. It’s the norm.
The problem is often that those guidelines either don’t translate to digital in a way that’s accessible, or aren’t documented in a way that’s practical.
Developers guess at colour contrast. Teams interpret the brand differently across products. Someone eventually bolts an accessibility overlay onto the website and calls it done.
Many organisations don’t realise this is a problem until something forces the issue: collateral stuck in revision cycles because it’s off-brand, 30 different button styles, a heavily diluted and unmemorable brand or a redesign that reveals just how inconsistent things have become.
Overlay tools promise to fix accessibility with a line of code. They don’t. They mask the symptoms while the underlying structure, the colours, the components, the way things are built, stays exactly as inaccessible as before. A website or digital product only passes properly when the foundation is right.
Accessible and inclusive digital design isn’t just about compliance. Designing for accessibility makes things better for everyone, not just people with a permanent disability. Someone with a broken arm, or standing outside in bright sun trying to read a screen, has the same problem for an afternoon that someone else has every day.
Inclusive and accessible design solves all of it, properly, so your brand actually works wherever it shows up: in print, on screen, and everywhere your teams need to use it.
What you can expect if we work together
My business has increased dramatically as a direct result.
~ Dr Sarah Boxley , Director | Skinbox
Her expertise in enhancing user experience and visual design is truly exceptional.
~ Ross O'Neill, Web Developer | Ross O'Neil
..create a compelling experience for your customers that will improve conversion, increase customer loyalty, and encourage word-of-mouth recommendation
~ Paul Boag, Author, Speaker, UX and CRO Strategist | Boagworld
Sarah's super power is that she can integrate marketing, design and functionality.
~ Tasha Broomhall, Founder | Blooming Minds
In an industry full of fluff and egos, she's a rare diamond. Easy to deal with. Honest and to the point.
~ Laura Haywood, Founder | Tandem Studio
Her help and guidance made the process both smooth and relatively effortless.
~ Claire Eardley, Founder | Kai-Fella
A real expert in website design particularly for accessibility.
~ Rachael Roberts, GAICD – Stakeholder engagement | AFP
Collaborating with Sarah is an absolute joy. Her designs are gorgeous but more importantly, they're functional and intuitive.
~ Ben Smith , Developer | Websmith
Who’s it for?
For enterprise, government and nonprofit organisations who need digital experiences and design systems that work for everyone, everywhere.
Ways I can help
Digital brand adaptation
Taking your existing, print-derived brand guidelines and making them accessible for digital use. We’ll interpret and extend your existing brand guidelines so that they work in digital settings, are compliant, accessible and recognisable.
Read: Why your brand guide doesn’t work for digital products.
Design systems & component libraries
Starting with your brand and building an accessible design system that can be coded into components, then extended across print and digital applications. A robust system, documented and practical.
Read: What kind of design system does your organisation need?
Interface design
From wireframes to prototypes to interfaces ready for development. Whether you need a product interface, mobile application or marketing website, I can create on-brand interfaces that are useable, practical and business-minded.
Digital-first branding
Designing a brand from the ground up for digital, for organisations without an existing print-first identity to adapt.
Whichever applies to you, you’ll get a documented, accessible system your team can actually use, not just a set of print-style guidelines with “digital” stuck on the cover.
“Accessible design is good design — it benefits people who don’t have disabilities as well as people who do. Accessibility is all about removing barriers and providing the benefits of technology for everyone.”
Every project starts with a conversation
No charge and no obligation. Following that, there’s usually two ways to get started.
A structured expert review of your existing website or product, measured against established usability principles and informed by 15+ years of experience.
I’ll show you where the friction is, why it matters, and what to fix first, in a written report you can share with your team. Once you’ve read it, we’ll get on a call and talk it through.
Best when you know something isn’t working and need a clear, external view on how you stack up right now.
A brief, often critical research phase, scoped after our first conversation and quoted at a fixed price.
This one goes deeper. I’ll talk to your users to understand what they’re actually trying to do, look at what your data says, and work with you to understand the commercial pressures behind the brief.
You’ll get findings, a prioritised roadmap, and a costed estimate for what comes next.
Best when the obvious fixes haven’t worked, or you’re about to spend real money and can’t afford to guess whether you’re solving the right problem.
Once we have clear direction and an informed plan, you can choose a fixed price project or fractional arrangement.
A research-backed plan, scoped from what we’ve already learnt, so you know what you’re getting and why.
Research, strategy, UX, design, or a combination, depending on what the problem calls for.
Best when you need certainty on budget and we have a fully scoped, confident plan based on an agreed upon strategy.
Ongoing digital experience expertise as part of your team, without the commitment of a full-time hire.
We agree the level of involvement that makes sense for your organisation, and I stay close to the work, helping you prioritise, make decisions and move things forward.
Fractional arrangements suits organisations with a steady stream of digital work that needs experienced digital thinking and leadership, but doesn’t need another full-time person on the payroll.
Best when you need ongoing digital expertise and/or leadership as part of your team for a set period.
And if you don’t want to move to the next level, that’s ok too. ‘Getting started’ options stand on their own, and neither commits you to anything further.
