Digital experience services
Conversion rate optimisation
Stop wasted ad spend, incomplete forms, confused users and seemingly endless support tickets: let's find out what's not working.
Get more for less
Maybe your website gets plenty of traffic, but it’s not turning into sign-ups, sales or applications – people are abandoning your checkout, your form, or your enquiry process partway through.
You might be spending big on ads or and not seeing a strong ROI, or people download your app but don’t use it.
Whatever’s causing the drop-off, you need to know where people are getting stuck, and why.
Tweaking a button colour or rewriting a headline can feel like progress. It can also mean you’re polishing the wrong page, while the real problem sits hidden somewhere else entirely.
But if the fundamentals are out of whack, and you’re not testing and measuring, you’re constantly chasing your tail and hoping for the best.
Find out exactly where people are dropping off, get to the bottom of why, and learn what to fix first.
What you can expect if we work together
My business has increased dramatically as a direct result.
~ Dr Sarah Boxley , Director | Skinbox
Her expertise in enhancing user experience and visual design is truly exceptional.
~ Ross O'Neill, Web Developer | Ross O'Neil
..create a compelling experience for your customers that will improve conversion, increase customer loyalty, and encourage word-of-mouth recommendation
~ Paul Boag, Author, Speaker, UX and CRO Strategist | Boagworld
Sarah's super power is that she can integrate marketing, design and functionality.
~ Tasha Broomhall, Founder | Blooming Minds
In an industry full of fluff and egos, she's a rare diamond. Easy to deal with. Honest and to the point.
~ Laura Haywood, Founder | Tandem Studio
Her help and guidance made the process both smooth and relatively effortless.
~ Claire Eardley, Founder | Kai-Fella
A real expert in website design particularly for accessibility.
~ Rachael Roberts, GAICD – Stakeholder engagement | AFP
Collaborating with Sarah is an absolute joy. Her designs are gorgeous but more importantly, they're functional and intuitive.
~ Ben Smith , Developer | Websmith
Who’s it for?
For enterprise, government and nonprofit organisations who need to see a better ROI from their digital campaigns, products and services.
Get systematic improvements based on how your users actually behave on your site, not assumptions, internal opinions or whatever the last agency pitched you.
We’ll start by getting into the detail: your analytics, your user flows, where people are dropping off and why. From there, I’ll:
- Map the journeys that are happening most and find where they’re breaking down
- Dig into analytics and behaviour to find the real points of friction
- Test and validate changes before you commit to rebuilding anything
- Prioritise fixes by impact, so you tackle the biggest wins first
I believe in conversation over presentation, so I won’t deliver a 60-page deck that sits in a drawer. You’ll get a working plan to support action over indecision.
Every project starts with a conversation
No charge and no obligation. Following that, there’s usually two ways to get started.
A structured expert review of your existing website or product, measured against established usability principles and informed by 15+ years of experience.
I’ll show you where the friction is, why it matters, and what to fix first, in a written report you can share with your team. Once you’ve read it, we’ll get on a call and talk it through.
Best when you know something isn’t working and need a clear, external view on how you stack up right now.
A brief, often critical research phase, scoped after our first conversation and quoted at a fixed price.
This one goes deeper. I’ll talk to your users to understand what they’re actually trying to do, look at what your data says, and work with you to understand the commercial pressures behind the brief.
You’ll get findings, a prioritised roadmap, and a costed estimate for what comes next.
Best when the obvious fixes haven’t worked, or you’re about to spend real money and can’t afford to guess whether you’re solving the right problem.
Once we have clear direction and an informed plan, you can choose a fixed price project or fractional arrangement.
A research-backed plan, scoped from what we’ve already learnt, so you know what you’re getting and why.
Research, strategy, UX, design, or a combination, depending on what the problem calls for.
Best when you need certainty on budget and we have a fully scoped, confident plan based on an agreed upon strategy.
Ongoing digital experience expertise as part of your team, without the commitment of a full-time hire.
We agree the level of involvement that makes sense for your organisation, and I stay close to the work, helping you prioritise, make decisions and move things forward.
Fractional arrangements suits organisations with a steady stream of digital work that needs experienced digital thinking and leadership, but doesn’t need another full-time person on the payroll.
Best when you need ongoing digital expertise and/or leadership as part of your team for a set period.
And if you don’t want to move to the next level, that’s ok too. ‘Getting started’ options stand on their own, and neither commits you to anything further.
Every project starts with a conversation
No charge and no obligation. Following that, there’s usually two ways to get started.
A structured expert review of your existing website or product, measured against established usability principles and informed by 15+ years of experience.
I’ll show you where the friction is, why it matters, and what to fix first, in a written report you can share with your team. Once you’ve read it, we’ll get on a call and talk it through.
Best when you know something isn’t working and need a clear, external view on how you stack up right now.
A brief, often critical research phase, scoped after our first conversation and quoted at a fixed price.
This one goes deeper. I’ll talk to your users to understand what they’re actually trying to do, look at what your data says, and work with you to understand the commercial pressures behind the brief.
You’ll get findings, a prioritised roadmap, and a costed estimate for what comes next.
Best when the obvious fixes haven’t worked, or you’re about to spend real money and can’t afford to guess whether you’re solving the right problem.
Once we have clear direction and an informed plan, you can choose a fixed price project or fractional arrangement.
A research-backed plan, scoped from what we’ve already learnt, so you know what you’re getting and why.
Research, strategy, UX, design, or a combination, depending on what the problem calls for.
Best when you need certainty on budget and we have a fully scoped, confident plan based on an agreed upon strategy.
Ongoing digital experience expertise as part of your team, without the commitment of a full-time hire.
We agree the level of involvement that makes sense for your organisation, and I stay close to the work, helping you prioritise, make decisions and move things forward.
Fractional arrangements suits organisations with a steady stream of digital work that needs experienced digital thinking and leadership, but doesn’t need another full-time person on the payroll.
Best when you need ongoing digital expertise and/or leadership as part of your team for a set period.
And if you don’t want to move to the next level, that’s ok too. ‘Getting started’ options stand on their own, and neither commits you to anything further.
