Digital experience services
Digital planning & strategy
Practical strategy grounded in UX, research and evidence.
Get a clear plan that everyone agrees on
Maybe there’s a new platform being built, a new idea, a leadership team pushing for “digital transformation”, or three different teams working in silos.
Whatever’s going on, you need a strategy that’s grounded in evidence, clear enough to align stakeholders, and specific enough to act on.
Ambition can be a wonderful thing. It can also mean you build the wrong thing, try to solve the wrong problem or fail to launch because you’ve burnt through your budget and can’t make it work.
When teams work to different priorities, projects are competing for attention, and decisions are being made without the groundwork, it’s easy for good intentions to end in chaos.
A good strategy gives you something to work from. It helps people agree on where you’re heading, what you’re trying to achieve and how you’re going to get there.
What you can expect if we work together
My business has increased dramatically as a direct result.
~ Dr Sarah Boxley , Director | Skinbox
Her expertise in enhancing user experience and visual design is truly exceptional.
~ Ross O'Neill, Web Developer | Ross O'Neil
..create a compelling experience for your customers that will improve conversion, increase customer loyalty, and encourage word-of-mouth recommendation
~ Paul Boag, Author, Speaker, UX and CRO Strategist | Boagworld
Sarah's super power is that she can integrate marketing, design and functionality.
~ Tasha Broomhall, Founder | Blooming Minds
In an industry full of fluff and egos, she's a rare diamond. Easy to deal with. Honest and to the point.
~ Laura Haywood, Founder | Tandem Studio
Her help and guidance made the process both smooth and relatively effortless.
~ Claire Eardley, Founder | Kai-Fella
A real expert in website design particularly for accessibility.
~ Rachael Roberts, GAICD – Stakeholder engagement | AFP
Collaborating with Sarah is an absolute joy. Her designs are gorgeous but more importantly, they're functional and intuitive.
~ Ben Smith , Developer | Websmith
Who’s it for?
For enterprise, government and nonprofit organisations with competing priorities and multiple stakeholders
Get a strategy and roadmap based on what you know about your users, your organisation and the problem you’re trying to solve. Assumptions, internal opinions or whatever the last agency pitched you are out.
We’ll start by getting a clear view of where you are now and what’s getting in the way. From there, we’ll:
- Research your users and stakeholders
- Build a shared understanding of the problem and what you’re trying to achieve
- Create a prioritised roadmap showing what to do first, what can wait, and why
- Make recommendations you can take to the exec team, board or funding body and deliver with confidence.
I believe in conversation over presentation, so I won’t deliver a 60-page deck that sits in a drawer. You’ll get a working plan to support action over indecision.
Every project starts with a conversation
No charge and no obligation. Following that, there’s usually two ways to get started.
A structured expert review of your existing website or product, measured against established usability principles and informed by 15+ years of experience.
I’ll show you where the friction is, why it matters, and what to fix first, in a written report you can share with your team. Once you’ve read it, we’ll get on a call and talk it through.
Best when you know something isn’t working and need a clear, external view on how you stack up right now.
A brief, often critical research phase, scoped after our first conversation and quoted at a fixed price.
This one goes deeper. I’ll talk to your users to understand what they’re actually trying to do, look at what your data says, and work with you to understand the commercial pressures behind the brief.
You’ll get findings, a prioritised roadmap, and a costed estimate for what comes next.
Best when the obvious fixes haven’t worked, or you’re about to spend real money and can’t afford to guess whether you’re solving the right problem.
Once we have clear direction and an informed plan, you can choose a fixed price project or fractional arrangement.
A research-backed plan, scoped from what we’ve already learnt, so you know what you’re getting and why.
Research, strategy, UX, design, or a combination, depending on what the problem calls for.
Best when you need certainty on budget and we have a fully scoped, confident plan based on an agreed upon strategy.
Ongoing digital experience expertise as part of your team, without the commitment of a full-time hire.
We agree the level of involvement that makes sense for your organisation, and I stay close to the work, helping you prioritise, make decisions and move things forward.
Fractional arrangements suits organisations with a steady stream of digital work that needs experienced digital thinking and leadership, but doesn’t need another full-time person on the payroll.
Best when you need ongoing digital expertise and/or leadership as part of your team for a set period.
And if you don’t want to move to the next level, that’s ok too. ‘Getting started’ options stand on their own, and neither commits you to anything further.
